2024非虛構類女性小說獎
時代雜誌、紐約時報年度選書
看似是你，卻不是你—當一覺醒來，發現網路世界裡冒出了一個和你一樣的人，頂著你的樣貌、名字、背景，甚至你的愛好！但他的一切發言，都與你的認知、想法，甚至，與你畢生奮鬥的理念背道而馳時，你會怎麼做？
身兼作家、記者與社會活動家身份，《天翻地覆》、《拿回我們的未來》作者娜奧米克萊恩，長年關注全球化與政經議題，本次新書聚焦於網路及社群平台上的「分身」，及這些假身份如何滲透網路世界，進而操縱輿論與認知。
本書取自克萊恩的親身經歷，不只是克萊恩，有無數公眾人物的帳號，正在遭到假帳號的混淆。藉網路世界裡虛實難辨，且不易追蹤的特性，這些模仿本尊的分身帳號，披著意見領袖的外皮，煽動並操控輿論，發表不實或極具爭議的言論，激化不同立場間的對立，而他們一手促成的混亂，將為社為安全帶來巨大破口與威脅。
克萊恩以自身經歷，爬梳這些惡意假冒他人的分身帳號，為社會穩定帶來巨大隱憂的同時，也如一記警鐘，提醒讀者時刻對網路世界中真假莫辨的另一端保有警惕。
*WINNER OF THE WOMEN''S PRIZE FOR NON-FICTION*
*THE INSTANT NEW YORK TIMES BESTSELLER*
*A BOOK OF THE YEAR FOR THE TIMES, NEW YORK TIMES, GUARDIAN, OBSERVER, AND PROSPECT*
‘If I had to name a single book that makes sense of these last few dark years, it would be this one’ New York Times
‘A deeply compelling read … urgent and necessary’ Evening Standard
Naomi Klein, author of era-defining bestsellers, The Shock Doctrine, This Changes Everything and No Logo, is back with her most compulsive and personal book yet: a revelatory journey into the mirror world of our polarised age
When Naomi Klein discovered that a woman who shared her first name, but had radically different, harmful views, was getting chronically mistaken for her, it seemed too ridiculous to take seriously. Then suddenly it wasn''t. She started to find herself grappling with a distorted sense of reality, becoming obsessed with reading the threats on social media, the endlessly scrolling insults from the followers of her doppelganger. Why had her shadowy other gone down such an extreme path? Why was identity - all we have to meet the world - so unstable?
To find out, Klein decided to follow her double into a bizarre, uncanny mirror world: one of conspiracy theories, anti-vaxxers and demagogue hucksters, where soft-focus wellness influencers make common cause with fire-breathing far right propagandists (all in the name of protecting ''the children''). In doing so, she lifts the lid on our own culture during this surreal moment in history, as we turn ourselves into polished virtual brands, publicly shame our enemies, watch as deep fakes proliferate and whole nations flip from democracy to something far more sinister.
This is a book for our age and for all of us; a deadly serious dark comedy which invites us to view our reflections in the looking glass. It''s for anyone who has lost hours down an internet rabbit hole, who wonders why our politics has become so fatally warped, and who wants a way out of our collective vertigo and back to fighting for what really matters.
