OPEN A BOOK,OPEN THE WORLD
書系介紹
此系列是台灣第一套針對不同學科領域需求所設計而成的全方位ESP（English For Specific Purposes專業英文）教材。由NCKU ESP Program團隊與書林編輯部及外籍專家合作研發。
This series recognizes the varied academic and professional English learning needs of college students as they prepare for different careers. By adopting the English for Specific Purposes (ESP) approach—one of the most effective EFL teaching methods used today—the series equips students with academic skills for English-speaking classrooms, while also providing relevant language training to ensure professional success.
本書特色
★ 本書最後一章特別收錄 2008本書各課均以「搭配詞」（collocation
★ 書中各章配有課後測驗習題，可作為隨堂測驗或自我測驗。
Features include
★ Authentic reading materials, focusing on issues related to supply and demand, pricing, international trade, and financial crises.
★ Collocation-based activities
Classroom tested materials and activities
Unit One: Supply & Demand
Lesson 1: Supply and Demand
Lesson 2: Coping with Today’s Demand Uncertainty
Lesson 3: Manufacturing Planning Programs
Lesson 4: Achieving Accurate Response
Unit Two: Prices
Lesson 1: Pricing as a Product Strategy
Lesson 2: Price Wars and Their Causes
Lesson 3: Some Pricing Options
Lesson 4: Quality Matters
Unit Three: International Trade
Lesson 1: BOFT and the Overall Performance in 2007
Lesson 2: Taiwan’s Developments of Foreign Trade
Lesson 3: Participating in WTO
Lesson 4: Cross-Strait Interaction
Unit Four: The 2008 Financial Crisis
Lesson 1: The Subprime Mortgage Crisis
Lesson 2: The Fall of Lehman Brothers
Lesson 3: US Auto Industry Bailout
Lesson 4: How the Financial Crisis is Changing Us
Answer Key
成功大學專業英文（ESP）團隊，由成功大學外文系鄒文莉教授與其他外文等系教授群協力主持，以提升大學生英文素質為目標，目前從事專業英文教學的實驗與創新，是國內第一個以專業英文（ESP）為核心的教育研發團隊。
